Herrera Esteli is the brainchild of Willy Herrera, newest member of the Drew Estate team. Willy’s presence at Drew Estate is notable, as he brings an authentic Cuban influence to the team. Herrera Esteli is a medium plus blend with an exceptional amount of creaminess and great balance of spice and sweet. Herrera Esteli will be available in select retailers in 25ct Slide Lid Boxes. The brand will feature five sizes, including the Short Corona Gorda, Robusta Extra, Lonsdale Deluxe, Toro Especial, and Piramide Fino.

Saka speaks about Willy coming on board at Drew Estate:

“Unlike most companies, we have decided to take the slow and low approach to his joining our team. Basically, we stuck him in Nica for over a year at a bench and gave him the key to our tobacco and said: “Create a great cigar…” We gave him no boundaries or limits. Willy then spent f’ing forever working on this first blend… drove me a little crazy, made a lot of bad blends along the way, but I think we overwhelmed him a bit – I don’t think he was prepared to have so many tobaccos to blend from, rather daunting… our man Nicholas helped nudge him a little here and there and viola! Willy created something I consider great.

Along the journey, Willy has become a very competent handmade cigar bunchero and rolero – so over this next year you will begin to see him in stores personally handrolling his own and other blends. Check him out when he is in a store near you! Ask him tons of questions while you’re at it!”